California-based MoEngage Inc., an intelligent marketing cloud platform founded by Raviteja Dodda and Yashwanth Kumar, has raised $9 million (Rs 63 crore) in a Series B funding round led by Matrix Partners India and VenturEast.
Existing investors Helion Venture Partners and Exfinity Ventures have also participated in the round.
MoEngage will use these funds to expand its global presence and further strengthen the data science capabilities. It would also look at a more aggressive rollout of its integrated marketing technology stack for enterprise clients with user engagement, analytics, and personalization products.
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