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Setting up camp in Silicon Valley may seem like the obvious choice for tech startups, and one common way to get there is through an accelerator. Each year, these programs churn out hundreds of freshly-minted companies, dispersing seed money across a wide range of sectors.

PopularPays chose to launch there for practical reasons. “We connect marketers with social media content creators, so it made sense for us to be near a hub of advertising,” said CEO Corbett Drummey, in an interview with VentureBeat. “Chicago has its own ad scene, but it’s also a very quick flight to Madison Avenue.”

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